Is there a better way?
While the way that we build homes has remained relatively unchanged over the decades, the amount of technology that we’re including in them is increasing. We’re installing several lighting circuits per room, a burglar alarm system, more involved heating control and much more… This can result in having multiple switches and points of control in each room. Does this really make for a more convenient lifestyle?
If you’re planning a new build, renovation or extension, it is the right time to ask yourself if there are better options. Is what you are including in your home going to compliment your lifestyle over the years to come? And can it be adapted as your needs change over time? Technology can be scary, but there must be a way to improve on what we include in our homes without sacrificing on ease of control, familiarity and reliability.
Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
